The following article appears in the new issue of Focus, the BSFA‘s magazine for writers:

How To Write A Press Release
By Gareth L Powell

If you’re serious about selling the books you write, then sooner or later you’re going to have to get some press coverage. Maybe you need to attract people to a book signing you’re holding in Waterstones; maybe you’ve just signed a big publishing deal; or maybe you’re releasing your self-published novel. Whatever your reason, the humble press release is still one of the best ways of attracting an editor’s attention.

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Here’s the press release for my novel, Silversands:

MAESTEG, 10/01/2010 – Pendragon Press proudly announces the forthcoming release of Silversands, the hotly anticipated debut novel from rising British SF star Gareth L Powell.

Set 200 years in the future, Silversands tells the story of Avril Bradley, a reluctant astronaut thrown headlong into a world of political intrigue, espionage and subterfuge; a world where retired cops, digital ghosts and corporate assassins battle for possession of a hidden computer file that may just hold the key to humanity’s future.

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