For the last week, my article “How To Communicate More Effectively” has been serialised on the Futurismic website. In case you missed it, there are links below to each instalment:

• 1 – Introduction
  
• 2 – Attract Attention
  
• 3 - Create Interest
  
• 4 – Inspire Desire
  
• 5 – Build Conviction
  
• 6 – Generate Action
  
• 7 – Bringing It All Together

“How To Communicate More Effectively” is aimed at writers, magazine publishers and book publishers in the SF&F field. I’m not claiming to have invented any of these techniques – these are tried and tested methods that have been successfully employed by commercial copywriters for the last sixty years – I’m simply trying to help struggling SF magazines by giving them some “extra ammo” in their appeals for the new readers and subscriptions they need in order to survive.

Starting tomorrow, I’ll be contributing a week-long series of guest posts to the Futurismic blog, using my experience of commercial copywriting to lay out a few simple techniques that SF writers, magazines and publishers can use to communicate more effectively with their audience and increase their readership.

Paul’s introduction to the series is up today: http://futurismic.com/2009/01/10/introducing-guestblogger-gareth-l-powell/

My five posts will follow next week, one per day, starting tomorrow. If you’ve been wondering how to increase the response you get from your letters, adverts or emails, they could be just the ticket.