In the first in what will hopefully become a series of posts by guest writers, Lyn Perry gives us his perspective on micropublishing.

“Dear Sir or Madam, will you read my book?” – The Beatles

Micropublishing Trends & Marketing Thoughts
by Lyn Perry

It seems everyone wants to be a paperback writer. Or at least an e-published author. And with the advent of web-based self-publishing tools like Lulu (for print-on-demand books) and Feedbooks (featuring a variety of electronic formats), anyone with a bit of talent and know-how can claim the title of published author.

This is not a bad thing. In fact, the surge in self-publishing, especially via electronic means, has led to an unprecedented number of people earning (at least some) income as freelance authors, small business owners, and small press publishers. That’s me, a small press publisher. So small that I use the term micropublishing to describe what I do.

Micropublishing, according to Wikipedia, at least this week, is “when an individual or group uses efficient publishing and distribution techniques to publish a work intended for a specific micromarket.” I can buy that. Very small presses find a niche and fill it by publishing a select group of authors that larger publishing houses might not discover.

And the more options available for the reading public the better. This is why the trend is a good thing. Yes, I know. Everyone and her dog can publish a book nowadays. Doesn’t this dilute the industry? No. The simple yet difficult task of marketing and distribution will prevent most books from ever being read. The stark reality is that while everyone has the opportunity to become a published author, we still have to ask the public to buy and read our book.

Here are some thoughts on that topic from just one micropublisher poking about in the dark as he discovers the path toward publishing success.

Claim Your Niche

If you are an author or a micropublisher, find your voice and stick to it. Gareth L Powell (your blog host, if you haven’t noticed what site you’re at) is a “science fiction author.” He lets people know it. He updates his blog with current content. He crafts consistent, quality material. He stays on topic. Go and do thou likewise.

My zine is ResAliens.com which is short for Residential Aliens (alluding to both the speculative and spiritual elements of the stories I publish). So my particular niche is “spiritually infused speculative fiction.” That may turn you off. I understand. You’re not my market, evidently. With six billion people on the planet, though, I figure there are probably a few others who might be interested in this sort of thing. My job is to simply let people know what I do and update my site regularly with consistent, quality material. You could do worse.

Maintain a Good Reputation

Nothing turns me off more than an arrogant writer or an unfriendly publisher. You probably feel the same way. And because there are so dang many authors and micropublishers out there, I have no problem crossing them off my look-into list. On the other hand, I want to build a reputation as being a friendly and approachable publisher. So even if I do cross someone off my list, I don’t tell anyone.

So, again, if you’re an author or publisher, here are a couple things that I believe will build some goodwill and help in the marketing of your product.

First, interact politely and promptly with your fans. You have them, you do. People who friend you on Facebook, follow you on Twitter, or comment on your blog. Stay in touch with them.

Second, treat other writers as peers. We’re all in this together so why not think of other authors or venues as team mates. Third, share the love. Cross-pollinate and help promote or at least hat tip others. Remember those six billion people? There are plenty of readers to go around.

To Blitz or to Build, That is the Question

Define your strategy to market and distribute your work and then work the plan. How? Social networks like Facebook and Twitter are obvious platforms for getting the word out. Blogging, mailing lists, and posting reviews are also standard and acceptable forms of marketing. But behind these strategies is the simple principle of asking for help. Gareth put out a call for guest columnists. I ask people to review my zine. Since there’s no such thing as a self-made person (we all need some help along the way), we might as well ask others to assist us in accomplishing our goals.

And if they say no, well, there’s six billion people out there. Keep asking, keep working, keep honing your skills as a writer or publisher. If your audience likes your voice, identifies with your niche, senses your good reputation, and knows of your vision, then you’re on your way. And if the quality and consistency is there then you will become not just a published author but a bestselling published author. After years of quality persistence, you’ll become an overnight success!

Lyn Perry enjoys reading, writing, and arithmetic. Well, two out of three anyway, which is why he reads, writes, reviews, and publishes “spiritually infused speculative fiction” at www.ResAliens.com.

If you would like to contribute a guest post on a revelant subject, please drop me a line.

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