Books for copywriters
Filed under Copywriting • General • 08-10-2008 •
Since turning freelance, I’ve been reading a lot of books about the business and craft of professional copywriting, and below (in no particular order) are the ones I’ve personally found most useful, interesting and inspiring:
- How to Set Up a Freelance Writing Business by Jason Deign
- Gabay’s Copywriter’s Compendium by J.Jonathan Gabay
- Write To Sell by Andy Maslen
- The Copywriter’s Handbook by Robert W. Bly
- How to Write Sales Letters That Sell by Drayton Bird
- The IDM Marketing Guide Edited by Robin Fairlie
- Success… And How to Avoid It by Matt Coward
Plus, the following DVD is pretty good. I’ve seen Andy live several times and he has a series of online articles that will be of interest to anyone in the advertising or direct marketing industy.
- How To Write Copy That Really Sells (DVD) by Andy Owen
Do you have a favourite reference book that you always keep by the keyboard? Share it with us by leaving a comment.
Tags: books • Copywriting • direct mail • direct marketing • Freelance • Marketing • sales letters
Interesting points you make in this thread. Given your experience, have you seen this copywriting course? Is it any good? http://www.secretcopywritingcourse.com